Readers’ Choice Awards
The Readers’ Choice Awards drove more than $14,000 in traditional and digital revenue. As part of the team, I was responsible for logo design, conceptualizing page layouts, traditional print/digital advertisements and promotion. While it was live, the ballot generated more than 22,000 page views and received 64,586 votes. The promotion continued to drive traffic even after it had ended, while the results page received 53,000 views within 24 hours.